Be rare but not too much

Be rare but not too much

While rarity is a significant part of a gem’s appeal, it is ironic that a stone may be too rare to achieve recognition. The economic reality is that there must be sufficient established reserves of rough material available to justify the high cost of marketing and production.

Extremely rare gemstones such as benitoite (combines the color of a sapphire and the life of a diamond), painite (red) and taaffeite (pink & lilac) are destined to remain relatively unknown unless some significant new find makes them viable.

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