This Friday in my weekly post about a jeweler from Montreal I will disclose a new address. At 21, Avenue Fairmount Ouest in Montreal you will find Atelier Épure, a place which perfectly fits my image of an authentic jewelry atelier.
I first heard about Épure in December, preparing my choices for Christmas jewelry gifts – atelier was celebrating its 1.5th birthday (cute idea, ah?) together with the group Les joailliers du dimanche.
The first thing that you feel after entering the door guarded by Ursula (it is the plant) is the presence of its two lovely owners – Marie-Soleil Lapointe and Célia Rossi. All the little details from a jewelry library with comfy pillows to the pine smell, from the continuous flow of their friends and family members coming every day to give a glance and a talk to clients whom they know by name – everywhere you see and feel Marie-Soleil and Célia. They graduated from L’EMSOM five years ago and since school have become friends and partners in all their activities.
Atelier grew from a little workshop in Rosemont, which had existed for 4 years, to a nice well-equipped atelier-boutique in the Mille-End with 3 people hired in addition to the owners.
Épure works as a modern reincarnation of an old-style classy jewelry atelier, where you can come and buy pieces, as well, as to have any types of changes or reparations with the jewelry created here, or brought by you. You can set stones, change the size, recycle the old necklace of your grandmother…
The most important part of the creative process is a good planning.
The ready-to-wear collections are inspired by different cultures and countries, particularly by Mexican and Mediterranean (the invisible creative heritage of Célia, who is French, and Marie-Soleil, who is half-Mexican). Silver, bronze, gold, different stones – if you like some expensive model of the collection, it can always be recreated for you from cheaper materials. Girls create things that seem to be simple, but that simplicity is the embodiment of a well-thought unusual and comfortable design. You may put on something original not being afraid to seem vulgar or too much, you know. It is called style, if I am not mistaken.
One more thing that I want to tell – I am very happy to work at Atelier Épure since January.
Price range: earrings from $30, rings from $50, bracelets from $80, necklaces from $105.
Necklace: “Cactus”, long chain (silver) $215
Bracelet “The Bull” (silver) $95
Bracelets (silver) $195 – $255, ring (silver) $120
Long necklace “Mini Peppers” (silver) $430
4-styles necklace (silver) $105, ring (silver, bronze) $50, bracelet (silver) $115
Rings (silver) $110, $125, $60, $95
Bracelet (silver) $250, ring (silver) $50
Ring (gold, green onyx) $250
Bracelet (silver) $115, ring (silver) $95.
Rings (gold, stones: tourmaline, chrisophrase, topaz “Blue London”) $585, $455, $650
Ring (gold, topaz “Blue London”) $650
Photos by LOFT.bijoux, information by Atelier Épure